Users will soon have a updated setting that allows them to cut down on the volume of AI-made media appearing in their feeds. This move comes as the service revealed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global launch. This development coincides with a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, including digital art to informative clips, and we intend to offer the community the option to increase or decrease of that, according to their own choices,” stated a company executive.
Scale of AI Content
The service announced that there are presently 1.3 billion videos on its network labeled as AI-generated. Overall, in excess of 100 m media items are uploaded to the app each day, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of AI content they watch by opening the “manage topic” setting in the platform and selecting AI-made media. Additional categories that currently be controlled under the tool include current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to identify lifelike AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the app will now apply an “AI-made” label to content produced via its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is intended to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million AI literacy fund for specialists and institutions to create informative material about using AI responsibly. This project will support educational bodies specializing in training computer science.
Moderation Strategy
TikTok has supported its safety measures, following debate over intentions to make redundant numerous review team members in the UK. It is expected to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by humans. The platform announced a notable drop in explicit and harmful content handled by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
